Blog
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Consider these 10 slides to include in your pitch deck
When building a pitch deck you need to ensure you are delivering your business, your values, brand and of course the detail. You’ll find yourselves having multiple versions of your…
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Who is Adam?
A question we’ve all been asking ourselves over the years. I’m Adam Ridgway, a multi-award-winning entrepreneur with a varied background. From building a successful events company whilst at school, to…
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A Game of Show & Tell
Branding, Content and your customers. This is an overview of what I spent many years busy with, building an organisation of four businesses supporting multinational clients and hundreds of start ups.…
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Will SEO help my business?
Yes, but No, but Yes! Do it correctly, then it will substantially increase your business across many touch points, especially ROI. However, doing it incorrectly or ‘quick fix’ won’t help…
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Links to building a sustainably focused business
As a founder you’ll be learning always, not curricular learning, but you’ll be learning like Hercules and labours as a founder. One of the questions I get asked a lot…
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What to Say When a VC Asks About Your Company’s Valuation
My advice: Don’t give them a figure. Here are the questions you should be prepared to answer, and a few you should ask. One of the hardest things about the fundraising…
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ESG is coming to venture capital. Here’s how startup founders can stay ahead.
If you’re a startup founder who has raised venture capital (VC) funding or is looking to do so, you know that global VC funding hit record highs in 2021 – here…
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High Performance Campaigns with Influencer Video Marketing
Over the past few years influencer marketing has gathered more air time, and now more than ever – while brands catch onto the fact that it’s no longer companies who tell…