Blog
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What are the benefits of rebranding?
Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place,…
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Working On vs. In
When starting out most founders will be wearing every proverbial hat available. There must be a focus to release yourself from this, by looking to employ the right team, you…
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Should I build a business on values?
Most of us have personal values that we follow and live by. Most likely, you use your personal values to act and make decisions on a daily basis. Successful companies…
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How do you build a brand?
You’re not alone, many start up businesses have a great idea, but understanding the funding needed introduces a hurdle. This article will help you understand how you build a brand…
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How to choose the right branding agency
Choosing the right design agency is crucial. You don’t want to be hopping from one to another, disappointed, frustrated and with a depleted budget. This article offers advice on how…
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Learning Business Terminology
If you’re new to business, you may hear a lot of words and phrases unfamiliar to you. My glossary will explain some of the meanings of the most commonly used business…
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Questions to ask investors
Can I ask investors questions? Absolutely you should. This is a fact finding, value aligning exercise, to ensure there is a right fit for both parties and be prepared to…
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They say content is king, so let it reign
For six years in Dubai, I specialised in producing content for the hospitality, travel, lifestyle and F&B sectors. In 2019 alone we produced nearly 1,800 videos, showcasing the best of hotels, places of interest, outlets,…