Series A, Series B, and Series C pitch deck serves as vital presentations for startups during distinct funding phases, aiming to secure investments from venture capitalists or other investors. Though their content and structure may vary, their unified goal is to captivate potential investors and propel the startup towards growth.
Series A
The Series A pitch deck is a crucial tool for budding startups in their initial growth phase, aiming to secure substantial funding after the seed stage. This presentation zeroes in on showcasing market validation, traction, and growth potential. It spotlights the startup’s product, market scope, target audience, business model, competitive edge, and early customer acquisition strategies. Despite potential limited revenue or profit for early-stage startups, the pitch deck often incorporates financial projections, essential key performance indicators (KPIs), and a roadmap illustrating how the secured funds will fuel the journey toward growth.
Series B
The Series B pitch deck becomes pivotal as startups enter a phase of maturity, actively pursuing funding to expedite growth and scale their operations. During this stage, showcasing robust growth metrics, market traction, and revenue generation potential is crucial. The pitch deck accentuates revenue projections, strategies for customer acquisition and retention, expansion blueprints, team expertise, and competitive positioning. In the financial segment, it offers a transparent view of the startup’s fiscal health, growth rates, burn rate, and prospective profitability. It emphasizes the projected return on investment, empowering potential investors to make informed decisions.
Series C
The Series C pitch deck marks a stage for well-established startups, highlighting substantial growth and ambitions to introduce fresh offerings or venture into untapped markets. This presentation accentuates the startup’s adeptness in securing a greater market share, sustaining a competitive edge, and ensuring profitable operations. It dives into discussions regarding international expansion strategies, strategic alliances, novel product innovations, and effective customer retention methodologies. At this level, the pitch deck is meticulous in presenting a well-defined roadmap to profitability, positive cash flow, and attractive exit opportunities for potential investors. It encompasses in-depth financial projections, crucial financial metrics, and a thorough valuation analysis of the company.
Grab a note pad and draw out your slides/template structure first!
After a while and thousands of iterations, your pitch deck will evolve, work on one, a thorough deck, keeping the information relevant and factual, then you can extract these pages, to make a shorter deck to the audience that requires it.
My advice, don’t send a pitch deck, send a one page summary instead. You want face time, build a relationship and you’ll avoid investing time with those who aren’t interested, but don’t want to be the one who is known for saying no to the next Uber/AirBnb!
If you need company branding advice, design and templates, let me know and I’ll support you.
While both business and job seem lucrative to respective groups of people depending on several factors, the main differentiating factor in opinion is the perception towards an income that a person maintains.
There has long been a conflict between work and business. Which of these two professional choices is best for achieving personal and financial progress is a topic on which everyone has an opinion. Both business and employment come with various benefits and drawbacks, and it might take time to decide between a job and a business.
When you pick a career, you can find work or start your own business. Each alternative has pros and cons,while the jobs vs business debate has been going for ages. Let’s analyse how they differ from one another.
How to Decide Between Jobs vs Business?
You can establish your own business or look for employment when ready to enter the workforce. Each has advantages and specific difficulties with doing a job or running a business. Finding the best choice might be aided by understanding the distinction between a job and a business.
Comparison of Jobs vs Business
An organisation or entrepreneurial entity engaging in commercial, industrial, or professional activity is what is meant by the concept of business. Businesses can be for-profit corporations or charitable institutions. Limited liability firms, sole proprietorships, corporations, and partnerships are among the several forms of businesses.
On the other hand, a job can be simply described as a piece of work, particularly a specified activity completed as part of one’s regular workday or for a fixed amount. The routine job that a person performs to make a living while dedicated to an organisation is what best describes the term.
Profit vs Salary
If you own a firm, your prospective profits are usually more significant. As a business owner, you occupy the highest position in your organisation, and your remuneration reflects this. As an employee, you can earn more based on your experience and education, but you will seldom make as much as a successful company owner. A salary is earned in a job, however, company owners can receive a salary while also enjoying the earnings of their firm when it is successful.
However, your income from a job is more consistent than your revenue from a business. When you go to work, you get compensated for your time, and you may not be able to do so if you run a firm.
Planning is a key to a successful underpinning of your new venture.
Risk Factor of Job vs Business
Working is nothing compared to owning a business. As a CEO, you will spend many years honing many talents.
You can get dismissed from a job and still find work, or you might lose your company overnight, making establishing a new company or looking for work a nightmare. In terms of risk, a job is preferable to a business.
Qualifications needed for Job vs Business
Being a business owner does not need any special credentials. There are several methods for learning how to establish a business. You can get a business management degree, learn from a mentor, self-teach, or hire a business counsellor. As a company owner, you may set your qualifying criteria for your staff because you are the employer.
Specific criteria must be met to work in that role. Qualifications may include an educational degree, a certain number of years of experience, and any certifications that an employer believes are required for you to perform successfully in a work capacity. For example, employers often demand a bachelor’s degree, a nursing license, and clinical experience to work as a nurse.
Vision of Job vs Business
A vision is a future plan that directs a firm to attain certain goals. If you own a company, it functions in accordance with your vision. A business allows you to create and achieve goals that will improve your and your workers’ life. You may, for example, have the vision to build an inclusive workplace that delivers safe and inexpensive health goods for customers. Integrating your corporate image with your fundamental beliefs and personal aspirations, you may attain professional happiness and personal accomplishment.
When you work, you contribute to realising someone else’s vision rather than your own. You may work at a job to realise a goal you believe in by looking for a firm whose values connect with yours. If you want to assist in establishing a corporate vision, you may work in management and engage with the CEO. Having a job and not being responsible for developing a corporate vision may also be advantageous. You can concentrate on your objectives and how your employees can assist you in achieving them.
Growth in Career in Job vs Business
Having a business helps you to flourish in a variety of ways. You can enlarge your consumer base or product range and then obtain a physically more prominent place to manage your firm. You may expand by starting another business or opening a new location if you are successful. Professionally, you can consult for other companies or speak at conferences.
In a job, your growth depends on promotions. You can develop professionally by earning certifications and pursuing higher education and other learning opportunities. Your opportunities to grow include making a promotion to management.
Motivation in Job vs Business
Work motivation varies depending on whether you own a firm or work for someone else. For business owners, success and goodwill are common motivators. Developing a brand and expanding your consumer base pushes you to work hard. Earning a profit is also a significant motivator for completing tasks and fulfilling your job obligations to the best of your abilities to succeed.
If you have a job, your employer will utilise your job performance to push you to do better in the future. Raises, promotions, and bonuses are common motivators for employees.
Schedule
Another significant distinction between a company job and a government or corporate position is scheduling freedom. While running a business, you may establish your own schedule, which makes it more flexible but may also require more hours depending on the demands.
Your schedule at work will be determined by your employer. Although there are set working hours, the shifts will vary depending on the firm you work for.
Investment
Starting a business requires a large investment and hence carries more risk than working a job. Aside from a huge quantity of wealth, various types of investments exist.
Finding work requires a lot lesser investment. You must invest in your education to obtain the necessary abilities for a solid corporate career.
Advantages of Business
Independence
Being a business owner means you are the only boss. You have the freedom of making decisions which are crucial for business success.
Lifestyle
Having a business also provides certain lifestyle advantages as you’re in charge, you decide when and where you want to work.
Learning opportunities
A business owner is involved in all aspects of your business. This situation creates numerous opportunities to gain a thorough understanding of the various business functions.
Financial Reward
Despite financial risk, running your own business provides you a chance to make more money than if you were employed by someone else.
Creativity
In business, you’ll be able to work in a field that has expertise. You’ll be able to put your skills and knowledge to use, and you’ll gain personal satisfaction from implementing your ideas.
The Advantages of a Job
Pursuing a job rather than launching a business might provide several advantages that you can enjoy right away when beginning a career. People prefer to work in a job rather than establish a business for a variety of reasons, many of which are related to the rewards of working. Consider the following advantages:
Financial security
From a steady monthly wage to other benefits such as insurance and bonuses, you will have consistent earnings with a job, reducing the likelihood of a financial crisis.
Opportunity
Working in a work role may provide you with the opportunity to enhance your talents and contribute to the achievement of corporate goals. Throughout your work, you may have the opportunity to advance and take on additional tasks or get promoted. Advancement within a firm or career may keep your employment fresh and enjoyable.
Various employment options
When you work, you may quickly switch jobs if you acquire better job positions and offers. While working, you will be exposed to the organisational structure and diversified working environment of corporate life, which will add to your entire personality.
Less accountability
Many people choose to work as an employee rather than run a business since it is less stressful and has fewer obligations. You are exclusively accountable for your achievements and work responsibilities as an employee. This can help you achieve a better work-life balance and focus on other concerns rather than the company where you work.
Flexibility
Because you do not own the firm, you must commit all your time to it. You can work according to the schedule and spend your leisure time doing anything you desire.
Challenges Faced in Jobs
Here are some of the primary obstacles that full-time workers encounter.
High Level of Competition
In most jobs, there is tremendous rivalry for every advancement available. To get a promotion and advance in your career, you will need to put in a lot of work and be at your best all of the time.
The scope of additional financial benefits is limited
A job provides no opportunity for profit, and your monthly payment will be set. Other than a handful of annual bonuses or incentives for outstanding performance, there is little opportunity to receive further financial rewards.
Politics in office
Office politics is another unpleasant feature that can break the tranquillity of professional employment. Rules may also be overly stringent. Working in a job entails adhering to regulations that must be observed to stay in the firm. Even if you disagree with the rules, you must always obey and accept them.
Advantages of business
The following is the list of benefits that committing to being a businessperson is deemed to carry.
Independence
When you own your own business, you will be your own boss. You will be free to make your own judgments and will not be required to respond to anybody. It also eliminates the anxiety of losing your work and promotes job stability.
Flexibility
Many people like to operate a business since it provides them with more freedom. You have control over your working hours and how much you work. This is a major benefit of owning a business and may help you achieve a work-life balance. It is critical to balance your career and personal lives in order to achieve total satisfaction.
Professional Development
As the owner, your duties will be spread throughout several departments. You may learn about marketing, budgeting, and even business economics, which will boost your general abilities and business ethics.
Always be learning, read anything related to your industry!
Challenges Faced in Businesses
Some of the challenges faced by a businessperson are as follows:
Funding
The most complex and first obstacle you will encounter when beginning your business is raising finances to invest in it. Furthermore, there is a chance of losing money early, making it unpredictable.
Competition
Every industry nowadays is riddled with rivals. Whatever type of firm or business you establish, you will undoubtedly encounter stiff competition for clients. You will be under intense pressure to develop novel strategies to captivate potential consumers.
Risky
Running your own business entails a significant amount of risk. While there is the potential for massive profits, there is also the risk of massive losses. There is a chance that you will lose all of your money, time, and effort.
Stress
Running your own business may be a very stressful affair. Aside from managing everything from your staff to day-to-day business operations, you will also be responsible for maintaining income.
FAQs
Q: Are entrepreneurs happier than employees?
Answer: Science claims that, on average, business owners are happier and healthier than employees, however some entrepreneurs may experience the stress of starting a new company.
Q: Is starting a business the only path to financial success?
Answer: Starting your own business can make you wealthy, and not just financially. But it’s not the only path to prosperity, and starting your own business is by no means a surefire method to get wealthy.
Q: What exactly is a job?
Answer: Job is classified as either part-time or full-time labour or employment. It is easily identified as a responsibility or obligation for a certain type of task.
Q: What exactly is a business?
Answer: A business is a group of two or more individuals who work together to achieve a similar purpose. It could be one person, and a business organisation might be profit- or non-profit-oriented.
Conclusion
When making a decision about jobs vs business, evaluating the advantages and disadvantages is critical. To make the best selection, you must consider everything from your interests and skills to your personal and professional goals.
Building a business for purpose will give you tremendous satisfaction, you can build a business for ‘money’ and that’s fine, but the reward is purpose – you want to enjoy the thing you invest most of your life in, therefore would you like to have fun whilst working?
The short answer is you’ll always need more than you budget. There will be curve balls, you’ll be so driven by the idea you’ll be an overnight success, yet, this is rarely the case. My budgeting advice: take your time, and look for any quick wins.
For founders, entrepreneurs and those investing in start-up businesses, it can be difficult to budget effectively. Success doesn’t happen overnight, and often there are unforeseen challenges when budgeting. This blog is intended to provide advice and guidance on budgeting for those in the start-up community. I’ll give you practical tips on how to budget and how to look for quick wins. With this advice, you can improve your financial outlook and stay on track for your long-term goals. Read on for valuable advice on budgeting for start-ups!
First, take a close look at your business model and identify any areas where you can save money. Are there any areas of your business that are needlessly expensive? Can you cut costs in any areas without affecting the quality of your product or service? Reducing your expenses is a great way to improve your bottom line and free up cash for other purposes.
Next, look for any quick wins that can help your business achieve its financial goals. A quick win is a small, easily achievable goal that can have a big impact on your business. For example, if you’re trying to increase sales, a quick win might be to offer a discount on your product. By achieving quick wins, you can stay motivated and focused on your long-term goal of growing your business.
Since you have no past financial data to go on, you must create the budget using your best guess on income and expenses (otherwise known as a profit and loss statement). Before you begin, consider why you need to spend the time to create a budget. Even if you don’t need bank financing, creating a budget is still a valuable exercise for any new and continuing business.
Key Takeaways
A budget is a key component of your startup business plan.
The most difficult part of creating a budget for a new business is estimating your sales.
You should start by calculating your “day one” costs—the expenses needed to open your physical or virtual doors and begin accepting customers.
Next up is calculating your fixed and variable costs and your estimated monthly sales.
Creating a cash-flow statement is also an important part of creating your new business budget.
Questions to Ask Before You Begin Your Budget
Some questions to ask yourself before you begin creating your start-up business budget:
What do you need to open the doors of your business on the first day?
What will your fixed and variable costs be on a continuing basis?
What can you contribute to keep costs low?
What can you get as donations from friends and relatives?
What can you do without?
Note
Keep your “must-haves” to the minimum. The less you need for your business startup, the sooner you can start making a profit.
Step 1: Plan for “Day One” of Your Business Startup
Begin by determining what you will need on “day one” of your business—the costs necessary to open the doors (or to take your website live) and begin accepting customers.
A “day one” start-up budget can be broken down into four categories (depending on your situation, some of the categories may not apply to your business.) The categories are:
Facilities Costs
Facilities costs include all the costs of setting up a leased or purchased location for your store, office, warehouse, or other building. These costs may be called leasehold improvements or tenant improvements. For example, you may need walls or a bathroom or a special secure area in your office or building.
If you are working from home, you probably won’t have location costs but you may have costs to fix up a room in your home for an office or a small production area in your garage.
Facilities costs also include lease security deposits and signage.
Fixed Assets
What are the fixed assets (sometimes called capital expenditures) such as furniture, equipment, and vehicles needed to set up your location and start your business? Fixed assets also include computers and machinery, furniture, and anything for your office, store, or warehouse that is needed to set up your business.
Materials and Supplies
Different from assets, materials and supplies include office supplies and any advertising and promotion materials. You will need an initial supply of these to get started.
Other Miscellaneous Costs
Miscellaneous costs include the initial fees to an accountant to help you set up your accounting system, local licenses and permits, insurance deposits, and legal fees to register your business with government entities (like your state) and prepare operating documents.
In your listing of these startup costs, include items you are contributing to the business, like a computer and office furniture. Note the cost of these items in your list so you can get credit for them as collateral for a business loan.
Step 2: Estimate Monthly Fixed and Variable Expenses
Fixed Expenses
Fixed expenses are costs that don’t change and aren’t dependent on the number of customers you have.Gather information on your fixed expenses each month. Some of the most common monthly fixed expenses include:
Rent
Utilities
Phones (business phones and cell phones)
Credit card processing—monthly fees (transaction fees are variable)
Website service fees
Equipment lease payments
Office supplies
Dues and subscriptions to professional publications
Advertising, publicity, and promotion commitments, like social media or continuing online ads
Business insurance
Professional fees (legal and accounting)
Employee pay/benefits. (This category is semi-fixed, because you may be able to lower your employee costs at times.)
Miscellaneous expenses
Business loan payment
Variable Expenses
Variable expenses are expenses that will change with the number of customers you work with every month. These might include:
Postage, mailing, packaging, and shipping costs
Commissions on sales
Production costs
Raw materials
The wholesale price of goods to be re-sold
If you have a service business, you may not need many variable expenses.
Step 3: Estimate Monthly Sales
Estimating your profits and sales is probably the most difficult part of a budget because, for a new company, you don’t have a track record on which to base your estimate. You might want to do three different sales projections:
Best-case scenario, in which you show your most optimistic estimate for first-year sales.
Worst-case scenario, in which you show your least optimistic scenario, with very little sales during the first six months to a year.
Likely scenario, somewhere in between. The likely scenario would be the one to show your lender.
To be realistic in your budgeting, you must assume that not all sales will be collected. Depending on the type of business you have and the way customers pay, you might have a greater or smaller collections percentage.
Include a collections percentage along with your estimate of sales for each month. For example, if you estimate sales in month one to be $50,000 and your collection percentage is 85%, show your cash for the month to be $42,500.
Calculate the variable costs of sales for each month based on sales for the month. For example, if your estimated sales for a month are 2,500 units and your variable costs are $5.50 per unit, total variable costs for the month would be $13,750.
Add monthly variable costs to monthly fixed costs to get total monthly costs (expenses).
Note
If you are selling products, you might want to calculate your break-even point to include with your budget. The break-even point shows when you will start making a profit on each sale.
Step 4: Create a Cash-Flow Statement
Cash flow is literally the amount of money going into and out of your business each month.
Begin your cash flow statement by combining total costs with total collections of money from all sales for each month. Remember that sales and collections might be different, unless you have a cash or credit business. For the cash flow statement, you’ll need to use collections.
The monthly cash flow totals should look something like this:
Monthly sales $50,000
Collected $42,500
Total fixed costs $26,900
Total variable costs $13,750
Total cash balance $2,150
The $2,150 represents your total cash balance for the month, not your profit.
By changing your sales figures using the three scenarios above, you can see the result in your cash balance at the end of each month. This cash balance can give you information about your cash needs and how much you might need to borrow for working capital.
Note
Managing your cash flow is a key tool for keeping your new business afloat. And cash flow is more important than profits. You can be making a profit on paper, but if you don’t have money in the bank, your business won’t be able to pay its bills.
Tips for Creating Your Business Startup Budget
Use youraccounting software program to create your budget, so you can use existing accounts and make changes more easily. If you don’t have an accounting software program, you can use a spreadsheet program.
Most lenders require three years of cash flow statements on a month-by-month basis, and three years of quarterly and annual income statements (P&Ls).
Income taxes are a variable expense, and you don’t know what taxes you will have to pay until you calculate your net income. Don’t include taxes in fixed expenses or variable expenses but make these a separate category.
Note
Estimate sales LOW and expenses HIGH. Everything always costs more and takes longer than you think it will, and it will take longer to get sales going than you think it will.
Frequently Asked Questions
What are the four steps to creating a budget for your small business?
One: Calculating your “day one” costs: the expenses absolutely necessary to open your business and begin accepting customers. Two: Estimating your monthly fixed and variable expenses. Three: Estimating monthly revenue. Four: Create a cash-flow statement.
What are the most common expenses for small businesses?
Some of the most common monthly fixed expenses for small businesses and start-ups include rent, utilities, equipment, website service fees, insurance, and labor. Common variable expenses include packaging, production, and shipping costs, sales commissions, and raw materials.
Each business (sector agnostic) will use this framework, for a structured plan, let’s discover if we can work together.
Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place, your business still needs to work towards engaging and communicate with customers.
At a recent talk, I was asked “What are the benefits of rebranding?” and “How do we rebrand and keep our audience?” great questions as you do not want to disappoint current customers. This article will explain the benefits of rebranding and give you some considerations to make it work.
Know why you are rebranding. A rebrand is a major undertaking, involving your entire business entity. Marketing, finance, online, client, industry awareness, employees and mission. The rebranding process is more likely to result in success if you focus on developing compelling reasons for the evolution.
One of my London based clients (offering discretion), is head of marketing and customer support for [investment firm], helped guide his company through an intricate rebrand involving both a major name change and a refocusing of services. They needed to keep an eye on their 50 year heritage, modernise how their future customers would engage with them, and maintain confidence in their existing client portfolio. In their case, a rebrand was necessary to encourage growth and clarify their services. However, if that’s not the case for your business, rebranding could do more harm than good.
If [your] company is leaning towards a rebrand, make sure to think through everything that will be affected and consider the time, expense, and work that will need to go into it and whether the Return On Investment (ROI) will justify the expense and effort.
When the VP of a well known and successful Interior Design agency, helped oversee the company’s rebrand, he worked hard to communicate that the change was primarily about earning and maintaining clients’ trust. “If you invest in your business, others will too”.
Their reasoning for a rebrand was to secure confidence when one of the founding partners exits the company (retirement) in 2022. Many companies grown from a founder, are built on the relationships of those key individuals – when they leave it can create uncertainty – so establishing change before individual change is a strategic execution of a successful transition plan.
Don’t commit to a rebrand without clear, strategic, customer-centered reasons, and once you do, make sure customers know exactly what those reasons are if you want to maintain their loyalty.
Have a comprehensive strategy before you start. “With hospitality evolving dramatically and the landscape of the consumer buying triggers inconsistent, we needed to showcase our portfolio and offerings to a ‘new generation of traveller’ whilst maintaining the reliability of our existing customer network.” was quoted from one of our Hospitality clients in Dubai. When asked for her advice, “The difficulties arose in the details and the implementation. Like peeling back layers of an onion, you don’t realise all that goes into a rebrand until you get into it.”
When I consult on a rebrand strategy, I discover many businesses are surprised by the complexities involved in a rebrand. While initial plans may focus on a new name and matching domain, the process is likely to involve designing new logos, signage, new website and content, product guides, services being offered, even the clients you pursue. To ensure the process runs smoothly without losing customers, have a strategy in place before you begin. Plan for the changes that need to be made and which areas of the business it will affect. Designate members of your team to be in charge of each area, from making design decisions to communicating with customers.
“Rebranding is a process through which you recalibrate your mission and priorities. Ensure you reflect this in your branded materials as well as the minds of your customers. Dedicated team members will dilute the workload and offer efficiency.”
Anticipate questions and concerns. Communicating with customers during a rebrand is key to maintaining existing client relationships. If customers doesn’t understand why changes are happening, they may lose trust in the business, and you could see a significant drop in revenue. However, this is to be foreseen and is easily quashed. One of my clients last year was in charge of rebranding his family’s business to expand it into a national franchise. But during the process, he found that many existing customers worried that the name change and expansion meant the family-owned business had been bought out. To preserve their trust, we worked to anticipate the questions customers would have and provide answers before they took their business elsewhere. Here are four tips to help you: 1. During a rebranding process, keep your communication simple, straightforward and speak to people’s fears and concerns. 2. Change is scary, and people need clear explanations and reassurance to understand, support, and buy into your vision. 3. Take your time but have a deadline to meet. You shouldn’t rush this process. 4. Employees are the ones responsible for communicating with customers, so understand their concerns.
Make sure you have a sound business reason for rebranding. Discuss with your team and get their buy-in. That way, your employees can easily communicate it to existing and potential clients, and understand the goals they should be tracking.
Every rebrand is meant to improve a business, so everyone needs to understand where to expect those improvements.
Get your rebrand out there. Communicating with your customers doesn’t have to be internal or private. Confident business owners find that talking about their rebrand as publicly as possible didn’t just help them maintain their current level of business – it led to an increase. Use social media, press releases, and media contacts to communicate with customers and the general public, when describing how [you] share the news about your rebrand. “We saw an increase in traffic to our website and greater interest in our company, because there was a better understanding of what we offered, and it was easier to find us in search engines.” quoted one of my successful corporate rebrands.
Ensure a healthy part of your rebrand budget is allocated to announcements. Investing in this is crucial and it’s the perfect opportunity to tell customers, clients and the industry about your evolution (without spamming them with a traditional mail blast).
A client this year, who we’ve known for some years, wanted to rebrand before their industry’s largest trade show in April of this year. With such a high-profile event coming up, their team had to talk publicly about the rebrand and the reasons behind it. This has been great for the company and they found it injected a sense of pride and passion to their employees.
Rebranding in a downturn, could be seen as a surprising investment, however, when you consider how your customers perceive you, it leads to increased confidence in you and your business.
Don’t shock existing customers. Strategies, like being transparent about your rebrand and having a clear plan for how to accomplish it, go a long way toward retaining customers. The best way to avoid a drop in business is to focus on maintaining excellent service, no matter what else is going on. Ensure the rebrand affects your existing clients as little as possible. “It will take time for the new focus to start paying off, so you do not want the current revenue flow to drop.”
You may want to consider personal introductions to your new brand, email blasts or printed stationary. The ultimate goal of any rebrand should be to grow the company by better serving your customers. Sometimes this requires putting client services ahead of the rebrand. That isn’t necessarily a bad thing.
Over the years, I have been involved in rebrands taking longer than anticipated in part because existing clients had to be the company’s top focus. “The process of rebranding will take longer than you expect. Competing priorities – especially client or customer-facing priorities – will always require your time and attention ahead of the rebrand.” stated one client at a recent workshop.
I do hope that if you are considering a rebrand, you’ll consider speaking with me and my team of experts.
If you are ready to discuss your options and find out more about my brand consultancy services, please get in touch.
When starting out most founders will be wearing every proverbial hat available. There must be a focus to release yourself from this, by looking to employ the right team, you will not be an expert in everything.
Are you a first-time founder or entrepreneur who’s feeling overwhelmed by the sheer amount of hats you must wear to keep your business running? You are not alone! Most founders face the same problem, and it can be difficult to know when to let go of some roles and when to focus on others. But don’t worry! Here you can find the tips and advice to help you understand when it’s time to employ the right team members and get the help you need to make sure your business runs smoothly. Let’s get started!
One of the most important things to remember as a first-time founder is that you cannot be an expert in everything. In order to succeed, you must focus on your strengths and delegate or outsource the rest. This may seem like a lot of work at first, but it’s important to remember that you cannot do everything alone.
One way to delegate some of your work is to hire a Virtual Assistant (VA). A VA can handle tasks such as customer service, social media, bookkeeping, and much more. This can be a great way to free up your time so that you can focus on other aspects of your business.
Another way to delegate some of your work is to hire a freelance worker. Freelancers can handle tasks such as graphic design, web design, content creation, and much more. This can be a great way to get help with specific tasks that you may not have the time or skills to do yourself.
No matter what method you choose to delegate your work, the important thing is to make sure you are focusing on your strengths and not trying to do everything yourself. By delegating some of your work to others, you can free up your time to focus on the most important aspects.
Working on your business requires open planning.
“Work On It, Not Just In It” is a term that encompasses the mindset shift you need to make in order to create a successful business. It’s a shift in perspective that recognises that the purpose of your business is not to serve your life, but rather, your life should be served by your business.
So, why is it so important for you to shift your thinking in order to build a business that works?
Regardless of how much you may identify with being one, it’s a myth that most businesses are started by entrepreneurs. By our definition, “Entrepreneurs” are people who go into business with a vision of a company they want to create—people who don’t rely on their own effort and ability to produce results.
In fact, most businesses are started by what we call “Technicians”. These are people who create a place to go to work for themselves, and make the fatal assumption that understanding the technical work of their business means they’ll be able to successfully build a business that also does that technical work.
It’s an assumption that’s simply not true. It’s not only the primary cause of the failure rate of businesses—half of all businesses never make it to their fifth anniversary—but also leaves the remainder in survival mode. Many are just hanging on. Others have lost their passion, just not having fun anymore.
Here are some examples of what we mean:
If you’re a graphic designer, you may have the technical skill to produce superb visual communication through type, photography and illustration, but it doesn’t mean that you understand what it takes to build a graphic design business that can make a promise to its customers and keep it every time—consistently and predictably.
If you’re an electrician, you may be so technically savvy that you can wire a building the size of the Sears Tower in Chicago, but it doesn’t mean that you know anything about building the marketing, finance, management, lead generation, lead conversion, customer fulfilment or leadership processes that every successful electrical contracting business needs.
If you’re a real estate agent, you may be outstanding at representing clients who are looking to buy a new home or sell the one they have, but it doesn’t mean you’re prepared to create a real estate firm that can thrive whether you’re there or not, leaving you free to live the life you really want.
If you’re a Technician at heart, you’re not just passionate about the product or service you deliver – you’re also really good at what you do. From the very first day you went into business for yourself, you’ve been relying on your personal ability to get things done, because no one does it better than you. It’s almost heroic what you’ve been able to accomplish!
Get creative, write, scamp, do whatever it takes to get your vision on paper.
And, it’s just not enough. It can only get you so far. At a certain point, you can’t help but feel the impact of all the demands of owning and operating a business that you just weren’t prepared for.
Trying to stay on top of it all can be pretty overwhelming. You can spend a lot of time working without feeling like you’re getting anywhere. It’s a tragic expenditure of time and effort.
But it just doesn’t have to be that way.
Working on it, not just in it can change everything.
